There are many tools that you can use to help you grow your business. But one of the most useful might be the NCOA inactive address file. Let’s take a closer look at what this is and how you can leverage it to help your organization grow.
What Is The NCOA Inactive Address File?
The National Change of Address (NCOA) database is owned and maintained by Australia Post. This contains information about the names and addresses of those who have recently moved house. If they gave consent, their new address can be given to mailers with their name and old address. Furthermore, this database contains details of those who have passed away.
However, the inactive address file specifically refers to those who have moved house and haven’t given consent for Australia Post to release their new address. This allows you to flag them within your files, so you don’t send mail to the incorrect address.
How The NCOA Inactive Address Can Benefit You?
Now that we have a better idea of what the inactive address file is, let’s look at some of the ways your organization can benefit from this database.
Saving Money
It’s estimated that 14 percent of Australians have moved within the past 12 months. Unless you actively monitor these changes, you are likely sending mail to the wrong address. With postage costing over $1, this can prove to be a costly mistake.NCOA Inactive Address services will allow you to detect which people have moved, potentially saving you thousands in postage costs.
Saving Time
Sending items to the wrong mailing address can waste your team’s time. They will need to deal with things being returned to the sender. Furthermore, they will have to waste their time preparing and mailing items to customers who will never receive them.
More Effective Mail Campaign
Mail marketing remains one of the most effective ways to communicate with customers. It can be a good way of getting people’s attention and help your organization stand out. Because of this, direct mail campaigns are associated with a high Return on Investment (ROI). A good campaign can deliver ROI of 29 percent, which is higher than paid search results.
A simple way to boost your ROI even higher is by curating your mailing list. NCOA Inactive Address service lets you purge customers who have moved, reducing the costs associated with the campaign. This will make it easier for you to retain existing customers, which is more cost-effective than attracting new ones.
Finding Inactive Addresses Is Easy
Accessing the NCOA Inactive Address service is easy. All you need to do is provide Datawash with a file of your customer’s names and addresses. We can check this against the NCOA files on our portal. Within minutes, you will know which addresses are inactive, so you can update your database as often as you like. These changes are updated weekly.
Conclusion
Having an accurate set of customer records is vital for business owners. Thankfully, you can tap into the NCOA database to learn which of your customers have moved, ensuring your database is always up to date.
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