What is NCOA Inactive Address File and Why is It Important?

There are many tools that you can use to help you grow your business. But one of the most useful might be the NCOA inactive address file. Let’s take a closer look at what this is and how you can leverage it to help your organization grow.

What Is The NCOA Inactive Address File?

The National Change of Address (NCOA) database is owned and maintained by Australia Post. This contains information about the names and addresses of those who have recently moved house. If they gave consent, their new address can be given to mailers with their name and old address. Furthermore, this database contains details of those who have passed away.

However, the inactive address file specifically refers to those who have moved house and haven’t given consent for Australia Post to release their new address. This allows you to flag them within your files, so you don’t send mail to the incorrect address.

How The NCOA Inactive Address Can Benefit You?

Now that we have a better idea of what the inactive address file is, let’s look at some of the ways your organization can benefit from this database.

Saving Money

It’s estimated that 14 percent of Australians have moved within the past 12 months. Unless you actively monitor these changes, you are likely sending mail to the wrong address. With postage costing over $1, this can prove to be a costly mistake.NCOA Inactive Address services will allow you to detect which people have moved, potentially saving you thousands in postage costs.

Saving Time

Sending items to the wrong mailing address can waste your team’s time. They will need to deal with things being returned to the sender. Furthermore, they will have to waste their time preparing and mailing items to customers who will never receive them.

More Effective Mail Campaign

Mail marketing remains one of the most effective ways to communicate with customers. It can be a good way of getting people’s attention and help your organization stand out. Because of this, direct mail campaigns are associated with a high Return on Investment (ROI). A good campaign can deliver ROI of 29 percent, which is higher than paid search results.

A simple way to boost your ROI even higher is by curating your mailing list. NCOA Inactive Address service lets you purge customers who have moved, reducing the costs associated with the campaign. This will make it easier for you to retain existing customers, which is more cost-effective than attracting new ones.

Finding Inactive Addresses Is Easy

Accessing the NCOA Inactive Address service is easy. All you need to do is provide Datawash with a file of your customer’s names and addresses. We can check this against the NCOA files on our portal. Within minutes, you will know which addresses are inactive, so you can update your database as often as you like. These changes are updated weekly.

Conclusion

Having an accurate set of customer records is vital for business owners. Thankfully, you can tap into the NCOA database to learn which of your customers have moved, ensuring your database is always up to date.

All You Need to Know About Address Validation Services

Address validation is one of the most important tools a business owner has at their disposal. So, what is this tool and how can it help you grow your business? Here’s everything you need to know.

What Are Address Validation Services?
There are a few components of address validation. First, these services can be used to check the address information a customer has provided. This reduces the risks of mistakes, like misspellings, creating big problems when trying to deliver mail.

Next, customers might change addresses and forget to notify your business. At these times, you can be left without any way of sending them mail. You can monitor change of address requests with Australian Post, to find the new mailing address. Furthermore, you can tell when someone moved to a new address but didn’t provide a forwarding address.

Thirdly, you can use address cleansing services. In this case, you can be notified when one of your customers passes away. This allows your business to purge them from your records.

What Are The Benefits Of Address Validation?
There are several reasons why a business might want to use address validation services. One of the primary benefits is saving time and money. When you send out mail, you can be sure that it will reach the intended recipient. This takes the pressure off staff members, who have to deal with mail getting returned to sender.

Furthermore, the costs associated with mailing items are consistently increasing. This is especially important for direct mail campaigns, reducing the margins. By ensuring that your mail is arriving at the right address you will be able to increase the return on investment (ROI), growing your business.

Secondly, you will be able to build a more accurate database, giving you more information about the people who use your services. This can make things a lot easier for your sales team, as they know that all their marketing materials will reach the customers.

Most importantly, though, you will be able to build a stronger relationship with your customers, as you can ensure that important products are delivered smoothly.

How Long Does Address Validation Take?
In business, you need to be able to keep track of your customers. The good news is that Datawash provides fast address validation Australia. In many cases, you will be able to start seeing the results within a few minutes. If you are new to the service, you will be able to sign up within minutes.

How To Access Address Validation?
It’s best to use a service, like Datawash, to help you with address validation. The process is easy. You will be able to send in your database, where it will be checked and the updated addresses will be sent. This can all be done online, through our web portal, so you can get the results faster. There are no upfront costs, so you only need to pay for the updates that you download.

Conclusion
Address validation is a great tool to help you boost your business. You can avoid wasting money on packages that never reach customers. Plus, your staff will benefit from databases that are always kept up to date. So, consider incorporating address validation into your business to reap these benefits.

What is National Change of Address (NCOA) And Why is It Important?

If you are running a business, you want to be able to communicate effectively with your customers. Mail remains one of the most effective ways to do this, with a direct mail campaign able to get a 4.4 percent response rate, significantly higher than the 0.12 percent that email campaigns can generate.

However, verifying the correct mail addresses of customers can be difficult and time consuming. This is why the NCOA database comes in handy. Let’s take a closer look at NCOA address update and some of the ways it can help business owners.

What is NCOA?
National Change of Address (NCOA) is a series of databases that are maintained by Australia Post. This houses the information of households or individuals who have moved and filled out a ‘mail redirection form’. If they give their permission, their new address can be passed on to businesses. If they don’t give their permission, their records can be flagged in your database as Left Adress or Inactive Address so you can stop mailing to them and save money.

Australia Post also maintains an NCOA database of those who have been listed as deceased on the mail redirection form.

Benefits of Using NCOA
There are several reasons why a business might want to use the NCOA address update . First, it can save you money. Direct mail marketing, while effective, can be expensive. Sending a standard letter will cost you at least $1.10. Because of this, you want to be sure that everything will be arriving at the correct address.

By reducing the amount you are paying to send marketing materials, you will be able to increase your Return on Investment (ROI). This will make it easier for you to grow your business.

Secondly, moving house is a difficult process for many people. They might forget to update their details with all relevant business owners.

You can use NCOA to verify address details and automatically update your customer database. This will save your staff a lot of time, as they don’t need to worry about handling mail that has been returned to the sender. You will be able to ensure that important customer documents, like invoices, arrive at the right address.and the right person.

Thirdly, you will be able to ensure a good customer experience. You will be able to make sure that all relevant communications arrive in a timely fashion. This is especially important if you are sending items to customers. If you have the correct address information you will be able to provide a fast delivery service.

Conclusion
Maintaining accurate customer address information is key for all business owners. Trying to do this yourself can be a frustrating challenge,and waste the time of your staff. This is why people turn to DataWash, to help provide NCOA address update services to keep your address records up to date.

What is Email Validation and Why is it Important for Businesses?

Gathering email addresses can help you grow your business. But these emails are only valuable if they are correctly entered. A small misspelling can render the email useless. Email validation seeks to solve this problem. But how does it work and what are some of the benefits email validations can unlock for your business? Here is what you need to know.

What is Email Validation?
Email validation is a process that ensures that an email address is real and the messages you sent will be delivered. For example, you will be able to check that it links to an established email provider, like Yahoo or Gmail.

It will be able to tell you if an email address is valid or invalid. If it’s invalid, you can prompt the user to look at the address and check that it has been entered properly. There are many reasons why you might want to use this service.

Reducing Email Bounces
There are few things more irritating than gathering an email address, only for the messages to start to bounce. The more often this occurs, the more your reputation will be damaged. This can make it harder to deliver future messages, as you might be marked as spam. If this continues, you might even get blacklisted. If this happens, you won’t be able to send any future emails. It can take a lot of time and effort to sort out this problem.

Saving You Money
Having an inaccurate email list could be costing you money. By using data cleansing services, you’ll have a smaller mailing list. This means that you’ll have to spend less time sorting them out and have to dedicate less resources to send them out.

Makes Gathering Data Easier
The data you gather from an email marketing campaign can prove valuable. For example, you might discover an email has a lower clickthrough rate. This might show that you are failing to connect with the audience. This will help you tailor the offer to better suit the individual customer.

You can also use this information to determine which method of gathering emails is the most effective. For example, you might be running a free downloadable giveaway and a course giveaway. You’ll be able to able to see how many verified emails both methods receive, so you know where to focus your future marketing efforts.

Creating A More Complete Customer Profile
Email addresses aren’t the only type of data that you can gather on your customer base. You can also make a database of people’s home addresses, which can come in very useful for marketing efforts. You can pair this with names, phone numbers, and other personal information.

However, people can move home addresses frequently, and might neglect to tell your organization about the change. To help you with this, Datawash offers address validation and updating for Australia. Should one of your customers pass away, our address cleansing services will remove them from your list.

Conclusion
Email address verification can prove to be a valuable asset to your business. You will be able to create an up-to-date customer database. This can allow your marketing team to operate more effectively, saving you money and boosting your sales performance.

What is Web API and Why Does Your Business Need it?

Application Program Interfaces (APIs) are vitally important tools. In recent years they have become a fixture in the business world, utilized by companies of all shapes and sizes. So, what does this technology do and how can you use an API to help your organization grow?

What Does a Web API Do?
Put simply, an API is a way of integrating a service into your operation. Information will be stored in a secure database. You’ll be able to access this database through your web browser. Then, you can interact with it, as you would any other application. Anything you add will be saved to the remote database.

What Services Can be Included in the API?
At Datawash, there are a few types of services that we include on an API. These are:
• NCOA New Address. This will tell you which of your customers have moved and provide their current address.
• NCOA Inactive Address. This is a record of people who have moved addresses and elected not to provide their new address.
• NCOA Deceased. This API tells you when your customers have passed away.
• Telephone Append. Verifies the phone numbers of your customers. If they opt to change their number, you’ll be provided with a new one.

As you can imagine, these data cleansing services can provide plenty of benefits for businesses. Up-to-date record keeping will save you both time and money over the long term.

Why Should You Use a Web API?
There are a few reasons why you might want to consider using web service API solutions.

Easy to Use
First, it has been designed to be easy to use. All you need is access to a web browser. There is no need to download and install the software. This ensures that it will be able to work across systems. You can even access the API from your phone or tablet. Because of this, it should only take a few minutes to get the API set up properly.

Get Real-Time Data
In modern business, having up-to-date data is key. Because the API is based on the internet, you can get real-time alerts. For example, the Datawash web API will be able to provide a free statistics audit within 15 minutes. This ensures that your customer service team always has the most accurate information at their fingertips.

Always Available
When you are using an API, you’ll be able to get 24/7 access to your information. This will give your company the data it needs to thrive. If you choose, you can even use your phone to check the API, so you can get work done on the move.

Secure Connection
Finally, it’s common for a business owner to be concerned about private customer information and question how secure an API will be. The good news is that this isn’t something that you need to worry about. As long as you are getting your API from a reputable company, it will be built with multiple layers of encryption protection.

Conclusion
Web APIs offer a simple way for your business to add a new service. The API will provide fast speeds, a secure connection, and a way for all staff members to see the same information. Because of these benefits, it’s hardly surprising that businesses across the world are embracing web APIs.